Position Overview:
We are seeking a skilled and dynamic Marketing Manager with demonstrated experience in HubSpot/CRM to join our team. The ideal candidate will have a strong background in digital marketing, campaign management, lead nurturing and brand messaging. The Marketing Professional will play a critical role in driving marketing strategy, optimizing customer engagement, and supporting business growth. This position is suited for a results-driven individual contributor with excellent communication skills and technical expertise in leveraging HubSpot to enhance marketing efforts.
Key Responsibilities:
HubSpot Management: Utilize and manage the HubSpot platform for email marketing, CRM, lead scoring, automation workflows, and reporting. Ensure HubSpot is optimized for marketing and sales collaboration.
Lead Generation: Develop and execute lead generation and nurturing campaigns using HubSpot tools while monitoring and improving conversion rates.
Content Creation and Strategy: Collaborate with the content team to develop marketing collateral and emails, ensuring alignment with brand guidelines and campaign objectives.
Campaign Execution: Plan and deliver multi-channel campaigns, including messaging, email marketing, social media, and SEO/SEM efforts.
Analytics and Reporting: Leverage HubSpot analytics to track campaign success and provide actionable recommendations to improve ROI.
Collaboration with Sales Teams: Work closely with sales staff to streamline the handoff of qualified leads from marketing to sales.
Optimization and A/B Testing: Use data to measure campaign performance and conduct A/B testing to identify opportunities for improvement.
Training and Support: Provide training and support to team members on HubSpot tools and features as needed.
Qualifications:
Experience: 5+ years of digital marketing experience, with a minimum of 2 years hands-on experience using HubSpot/CRM for marketing campaigns and CRM management.
Technical Proficiency: Strong knowledge of CRM features, including email automation, workflows, and reporting. Certification in HubSpot is a strong plus.
Marketing Skills: Expertise in digital marketing strategies, content creation, SEO/SEM, and social media marketing.
Data-Driven Mindset: Proven ability to analyze data, measure campaign success, and make informed decisions to optimize performance.
Collaboration: Strong interpersonal skills with the ability to work effectively across departments, particularly with sales and creative teams.
Attention to Detail: High degree of accuracy and attention to detail in planning and executing marketing efforts.
Communication Skills: Exceptional verbal and written communication skills, with proficiency in crafting clear and persuasive marketing materials.
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