Job Description

Copywriter

About us:

vineyard vines is a highly successful, privately held, American clothing and accessory retailer founded in 1998 on Martha’s Vineyard by brothers, Shep & Ian Murray. With Shep & Ian still at the helm today, vineyard vines has experienced exponential year over year growth and now operates over 100 retail locations including an outlet division, a successful e-commerce business, domestic distribution center, and expanding corporate headquarters. In addition, vineyard vines is also carried in major department stores such as Nordstrom and Bloomingdale’s as well as numerous specialty boutiques across the US. At vineyard vines we pride ourselves on Shep & Ian’s philosophy that “every day should feel this good” and “if you’re doing what you love, you’ll be successful”.

It is an exciting time to join vineyard vines. In order to keep-up with our growing and evolving business needs, we need smart and talented individuals to join our crew to help us to drive the Good Life!

vineyard vines was founded on a state of mind that Every Day Should Feel This Good. This state of mind is something that all people experience at some point. Those moments are different for all of us, but they are important because they're uniquely ours. EDSFTG is at the core of our culture and allows us to celebrate the differences that tie us together. These diverse backgrounds are what make us stronger as a team, and it is why we are passionate about creating an inclusive and welcoming workplace where every team member can bring their true self to work. We are committed to building a more diverse Team across all channels, departments, and stores within our community.

Won't you join us and share your EDSFTG moment?

Overview:

We’re looking for a talented Junior Copywriter enthusiastic about the opportunity to spread the Good Life across all types of written communication. The ideal candidate is someone with a quick, creative mind, a way with words and a passion for both brand and product storytelling. Learning, understanding and implementing the brand’s unique voice is essential, as is being detail-oriented, motivated and able to take ownership of assigned projects.

The Junior Copywriter will turn product information and seasonal campaign objectives into compelling content that captures the brand’s unique point-of-view and helps reach company goals. This role requires hitting deadlines, managing multiple projects, working collaboratively with cross-functional partners and remaining agile in a fast-moving environment. Additionally, strategic thinking, problem-solving skills and a consumer-forward mentality are a must.

This is an entry-level role with a lot of responsibilities and opportunities to shine. Big ideas, a positive approach and a buy-in to the Every Day Should Feel This Good mindset are always encouraged.

Job Responsibilities:

• Write clear, error-free, compelling copy for various consumer and internal projects, including (but not limited to): full-price emails, promotional campaigns, retail signage, paid social media, organic social captions and stories; vineyard vines OUTLET & retail locations; new store openings, custom and wholesale campaigns and select special campaigns as needed.
• Take ownership of editing and uploading online product detail page copy (PDPs), including writing romance copy, copy editing, product naming, uploading information and regularly proofing vineyardvines.com for accuracy.
• Attention to detail, with a knack for finding the right words for the right situation.
• Partner with merchandising, design and other cross-functional partners to gather key product info and inspiration on a season-by-season basis.
• Be a champion of the brand’s voice, ensure that all copy is engaging, inspiring and authentic.
• Help strategize, brainstorm and bring new ideas and storytelling opportunities to the table.
• Partner with copy and design teams to concept seasonal campaigns, research Real Good People and craft storylines to drive seasonal messaging across channels.
• Stay up-to-date with current trends in the marketplace and pull regular copy examples to share out with the team.

What you bring:

• Bachelor's degree in English, Journalism, Marketing, Communications or a related field
• 1-2 years writing experience preferably in retail, fashion or editorial
• A portfolio of work showcasing your creative chops across multiple platforms and channels
• Impeccable spelling, grammar and proofreading skills
• Understanding of marketing, media and UX
• Ability to respond to feedback with a positive, results-driven attitude
• Knowledge of SEO principles and best practices
• Strong organizational, interpersonal, problem solving and presentation skills
• A solution-oriented approach and an entrepreneurial attitude
• Ability to juggle multiple projects under tight deadlines and manage time appropriately

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